What is Direct Selling?

Direct Selling is a professional distribution channel that offers entrepreneurial and income generating opportunities. Income is earned from Direct Sellers' personal sales to their customers as well as from sales made by members of the Sellers' team

Direct Selling is the practice of selling products and services to Customers in non-retail environments.  Direct Selling companies work with sales representatives, or Consultants, who personally conduct sales with Customers. Sales commonly occur at work, at home, or online.  

Direct Selling consists of two main business models: Single-level Marketing and Multi-level Marketing 

Single-level Marketing provides Consultants with the opportunity to earn commission on products sold. They are compensated for their personal sales activity and do not earn commission on recruits.  

Multi-level marketing incentivises recruitment of new Consultants in addition to product sales. Consultants receive compensation for direct sales as well as the sales of their recruits. 

In both models, consultants operate independently. Consultants are not employed by Direct Selling companies and function as independent businesses.